Staying Paid

The Busiest Week of My Life - The Cheerleader and the Nichelady Strike Again!

Posted on June 8th, 2008 in Creation Station, Empowerment, General Action Update, Blog Song, Inaction Cracking, Niche Hunting, Niche Research, No Comebacks Here, Product Creation, The Niche Biz, The Niche Life, You Can Do It!

I am a woman of niches. I can’t help myself — I’ll watch a movie, see a commercial, or even just wander through Google Trends too many times for comfort and go, “I bet there’s a product here.” My friends have long since given up trying to give me anything resembling a life without marketing; they even throw in cheesy marketer pick up lines. “Hey baby, have you SEEN my squeeze page? It’s long, check it out.”

It’s not the length of the squeeze page, it’s the opt-in rate.

This blog may be about conversations, but this post is totally about my excitement right now. I’m sorry, SPers, I just can’t help but shout, and if you can’t be bombastic on your own blog, where can you be? ;)

I made a listing on Sitepoint offering to create some Camtasia Studio presentations for other marketer-types. In 24 hours, I received 4 queries. It’s almost as good as seeing those coveted messages from PayPal. If I could figure it out on a blackberry, I would set it up so that every “Payment received” text I get has a custom little ringer to it. ;)

Next, I’ve finally began putting the finishing touches on a techie tutorial series for a “starving crowd” niche I’ve been “hunting” for almost six months. Yes, I said six months. My inaction meter is sky high, on top of the roof, doing the macarena and sticking out its tongue at me. I know, I know. So this Tuesday, I launch, promote, and start tweaking.

It’s got the full product funnel, which I’ll actually be building. I’m sending traffic to the squeeze first, so I get qualified, interested folk. I’m also making sure I capture the attention of the “stars” of that niche, by sending them handcrafted (meaning I’m not boilertemplating) email and telling them a little more about my mission. There’s a lot of promotion work to do but I’m ready for it.

Now, I promised all of you when I started Staying Paid that I would give you the whole truth, good or bad. The bad side of this venture is that I froze, and almost didn’t proceed with the launch. Why? In one of my “find the competition” hunts, I neglected a big bad bogey on my six o’ clock — an established membership site (well, it’s been around since December ‘07) offering a similar package to mine.

In classic newb infopreneur fashion, I crumpled. Mea culpa. I was shaken and bear bombed by the infamous Doug Knoodle (who has a blog now but is not getting link love until he posts more entries!) who reminded me that you always have something unique to offer that the competition may not be putting forth. Also, I began “checking out” my competition, and realized that they aren’t doing as much marketing as I am. There were several avenues I would have taken on that site that they didn’t.

And OK, I realize that Doug really isn’t “infamous”, but I’m on an “infamous” kick lately. Blame my conscience-friend (who reminded me last night he wants to remain anonymous. Sorry!) for that one. Since he’s still anonymous, I can blame just about everything on him. It’s like a reverse Al Gore move.

The Cheerleader is letting me pick her brain tomorrow. We met up last week and this woman is FULL of infoproducts. Amazing information, great spirit, well traveled and well spoken. She squealed when I told her she was going to be my expert for a couple of niches.

For a little life-balance note, I decided to take up a polite request and go meet up with a guy for one of them there date thingies. Heh, I’m so busy creating a digital empire for myself that I’d have better luck running a PPC campaign. PPCFool Dave is my new PPC guru - seriously, his insight is totally awesome if you’re still a bit gunshy about jumping onto the PPC train like me.

So this week, I will be ghost like and barely here, but I will return with hopefully some more case studies, testing, and insight as I take more action. For now, I need to make like a pumpkin and take care of my newest client!

Work hard, play hard, love easily.

This afternoon’s blog song: LL Cool J - Knock You Out

don’t call it a comeback, I’ve been here for years!